We are a team of fourth generation owners and industry professionals with a shared vision to develop, own and operate a collection of premier, individually distinctive resort properties spanning the Atlantic Coast.
Alex is an owner and President of Seaboard Hospitality with responsibility for leading the management team and executing the company’s long-term strategic plan. He also oversees new project and tenant development.
Alex previously held a variety of roles with Seaboard, working his way up from general manager of the Atlantic View, the company’s first hotel property, to chief engineer for the hotel group, and most recently, VP, Operations. His passion for hospitality dates back to his first job at age 15 as a bellhop in Ocean City, Maryland.
Alex has served as past President of Rehoboth Beach Main Street as well as a foundation board member at Atlantic General Hospital. He currently acts as a Trustee on the Board of Worcester Preparatory School.
Alex and his wife, Kendra, have four children and one large Labrador. They reside in Rehoboth Beach, Delaware.
Founder and CEO Emeritus
Ken Simpler, Sr.
Mr. Simpler is the founder and an owner of Seaboard Hospitality. As CEO Emeritus, he remains active in Seaboard’s long-term strategic planning and routinely conducts site visits to the group’s hotel properties.
Mr. Simpler’s career in hospitality spans nearly six decades. He grew up as part of a family-owned and operated restaurant business before striking out to build his first hotel in Dewey Beach, Delaware in 1978. In addition to amassing a portfolio of properties extending from the mid-Atlantic to Florida, his entrepreneurial spirit and passion for construction led him to form businesses that developed condominium and apartment buildings, home sites, golf courses, and even a boat building operation.
Mr. Simpler is proud that Seaboard remains a family-owned and operated company, with his son, daughter, stepson, and son-in-law all active in the business. He is a life-long resident of Rehoboth Beach, Delaware, where he and his wife, Ann, make their home.
Ken Simpler, Jr.
Ken is an owner and former CFO of Seaboard Hospitality. He currently serves as Chairman with responsibility for developing the company’s long-term strategic plan and leading new business development.
Ken served as Delaware’s State Treasurer from 2015 to 2018, following his first run for public office. He previously held the position of Managing Director at Citadel, LLC, a leading global investment fund. Ken began his career as a corporate attorney at Kirkland & Ellis, a national law firm.
Ken holds an MBA and a JD from the University of Chicago’s Booth School of Business and the Law School as well as an MPA from the University of Delaware’s Biden School of Public Policy. He earned his undergraduate degree in political economy from Princeton University.
Ken and his wife, Liz, have three children and reside in Newark, Delaware.
Pat brings over 30 years of full and select service property experience to Seaboard Hospitality. In his current position, he is responsible for the overall operations of Seaboard’s hotel and vacation rental portfolio and takes a direct role in developing and executing operational, revenue and marketing strategies.
Prior to joining Seaboard, Pat held the position of Regional Director of Operations at Real Hospitality Group, where he had multi-unit responsibilities for a variety of branded and independent hotels along the East coast. Pat has also acted as a General Manager at more than a dozen properties ranging from independent oceanfront convention-level resorts to franchise brands, and has overseen all aspects of opening for a variety of select service hotels.
Pat represents Seaboard as a member of the Delaware Hotels and Lodging Association, Rehoboth / Dewey Chamber of Commerce, and Southern Delaware Tourism Hotel Committee. He and his wife, Stephanie, have two adult children and enjoy making their home in historic Milton, Delaware.
Nora is responsible for Seaboard’s finance and audit functions, as well as for the management of its financial and capital resources. She also oversees budget and financial planning, financial systems, and payroll and procurement-related services.
Prior to her current role at Seaboard Hospitality, Nora held financial positions as Deputy Treasurer at the Delaware Office of the State Treasurer and as a Commercial Loan Officer at Artisans Bank. Nora previously worked for Oracle Corporation as an IT professional specializing in financial enterprise software systems.
Nora holds a Bachelor of Science in Economics from Universidad de la Salle, a Master’s in Finance from Universidad de la Sabana, as well as an MBA from the University of Delaware. She and her husband, Dennis, reside in Birmingham Township, Pennsylvania.
VP DEVELOPMENT & FACILITIES
William brings over 30 years of real estate development, design, construction, and facilities management experience to Seaboard Hospitality. He is responsible for all aspects of capital improvements and facilities management of the hospitality portfolio. William also coordinates Seaboard’s property development and acquisition initiatives.
Prior to joining Seaboard, William was Vice President of Construction, Design & Facilities Management at Shaner Hotel Group and Director of East Coast Projects for PEAK Project Management Limited. He has managed over $500 million dollars of renovation and new construction projects up and down the East Coast of the United States for both limited service and full service five-star hotel projects, including Marriott, Hilton, Langham, and Eaton branded properties.
William holds a Bachelor of Science in Civil Engineering from University of Maryland. He and his wife, Christy, have four children and reside in Bellefonte, Pennsylvania.
DIRECTOR OF FACILITIES
Morgan is responsible for the overall upkeep of and improvements to Seaboard’s properties. In addition to having oversight of the Delaware centralized facilities team, he works directly with the general managers of each hotel to plan and execute capital projects and ensure that properties are superbly maintained.
Morgan graduated from the University of Delaware with a degree in Plant Science. Before joining Seaboard, Morgan performed exterior maintenance for grounds managed by Shore Property.
He and his wife, Ryan, live with their two sons and a menagerie of farm animals outside of Lewes, Delaware.
Interior Design & Procurement
Kendra Simpler Moore
Kendra plays an active role in the design and procurement of furnishings for Seaboard properties. She also works with general managers to ensure a high quality for each hotel’s interior décor and assists with developing seasonal themes.
Kendra earned a Bachelor’s Degree from Towson State University. When not at the hotels, she and Alex are busy raising a fifth generation of Seaboard proprietors.